Plan de la formation

    1. Presentation and course notes

    2. From broker to trusted brand

    3. What is brand image?

    4. Objectives and structure of the training

    5. About regulatory compliance

    6. Review your understanding

    1. From strategy to connection

    2. Marketing fundamentals

    3. Communication fundamentals

    4. Why digital has become central in real estate?

    5. In summary

    6. Review your understanding

    1. The steps of your communication plan

    2. Define your objectives

    3. Understand your audience

    4. The importance of knowing your competition

    5. Review your understanding

    6. Build a clear, engaging, offer-oriented message

    7. The role of the advertising slogan in your strategy

    8. Choosing the right distribution channels and communication media

    9. Review your understanding

    10. Setting a medium- and long-term course

    11. Feedback and measuring effectiveness: a process of continuous improvement

    1. Foreword

    2. Some ideas to make your content stand out

    3. Tips for creating aligned and distinctive content

    4. The right content, on the right platform, at the right time!

    1. Summary of key points

    2. Solemn affirmation

    3. Recommended reading
  • $40.00
  • 90 min
  • 1,5 C
  • English